Bundesliga brings benefactors on board for Neo

30 Aug,2013

By A Correspondent


Neo Sports Broadcast has made rich pickings for German Football League Bundesliga’s 51st season in 2013-14. The associate sponsors are Airtel, Lava, Loreal, Bose and Nike and more brands are in the process of signing up, notes a communique.


The number of sponsors announced is amongst the highest for any football league broadcast in the country, the release adds. Said Sudip Roy, Senior Vice President, Advertising Revenue: “Football viewership is on the rise in India, and among the top European football leagues in the last season, the Bundesliga had the highest growth in reach on the digital cable platform. Sponsors have recognized this and we are delighted with their support.”


Live coverage of the current Bundesliga season on NEO runs from August 2013 to May 2014.

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