92.7 Big FM goes ‘Rangeen’ for Nokia

13 Aug,2013

By A Correspondent


92.7 BIG FM, India’s No.1 and largest Radio Network went Rangeen, literally, for an entire day last week (Aug 7) as part of an innovation for Nokia Asha 501’s #Colorisin campaign. The campaign saw the re-christening of the 45-station network to 92.7 Rangeen FM to promote the colorful features of the Nokia handsets.


The roadblock saw execution in multiple local languages across the network. Ensuring high audience engagement and gratification, the station wove in programming pegs and contests around the Nokia Asha 501 and its USPs, notes a communiqué.


As part of the campaign, innovations from Nokia, beyond Radio included filling colours in black and white public signages with the aim of adding a dash of color to surroundings. From coloring a Zebra crossing in Mumbai to giving public transport systems of trams in Kolkata, double decker buses and local trains in Mumbai, a colourful makeover was initiated.


Ashwin Padmanabhan

“Through our association with 92.7 Big FM, Nokia aimed to engage with consumers across 45 cities and infuse colour in their everyday lives with exciting activities for the listeners. We are delighted to see this campaign manifest at various levels and get bigger and better with every initiative,” said Viral Oza, Director Marketing – Nokia India. Added Ashwin Padmanabhan, Business Head – 92.7 Big FM said, “The campaign has made for conversation currency. Client centricity, while keeping the listener requirements at the top, has been our focus right from the beginning and the campaign for Nokia Asha 501 highlights that once again.”


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