Zee is presenting partner of Kyoorius Designyatra conference

16 Jul,2013

By A Correspondent


Leading fine paper provider and design evangelist Kyoorius announced that the 2013 edition of its annual conference Kyoorius Designyatra will have Zee Entertainment Enterprises Limited (ZEEL) as the presenting corporate partner.


In its ninth edition, Kyoorius Designyatra 2013 will be held in Goa over three days from August 29 to 31 and likely to be attended by over 1350 delegates including design professionals,creative and art directors, marketing heads, brand heads and students. Rajesh Kejriwal, CEO & Co-Founder of Kyoorius says “attendance from ‘clients’ has consistently grown and we anticipate about 300 senior professionals this year.”*


The theme for the 2013 edition is ‘Create Change’ which will push the envelope and challenge creative professionals to use design as a tool to create real change – change that’s beyond the aesthetic. Inspire them to defy convention and use design as a tool to create real impact – connecting with the audience visually and emotionally.


Meanwhile, Zee and Kyoorius have also announced the launch of IAA Kyoorius Digiyatra in association with International Association of Advertisers (India Chapter).


Digiyatra will be held on the first day of the three day conference – 29th August and will feature some of the world’s best and most influential professionals from global social media giant Facebook to innovative digital marketers and designers to showcase where ‘digital’ is truly going. The day will be dedicated to building online platforms, experiences and content for consumer engagement.


This year’s Designyatra and Digiyatra will feature speakers including Tim Greenhalgh – Global CCO at Fitch, Margret Stewart – Director of Product Design at Facebook, Elizabeth McGuane – Content Strategy Director at LBi London, Jessica Walsh- Partner at Sagmeister & Walsh, KV ‘Pops’ Sridhar – CCO at Leo Burnett India and Subcontinent, Karin Fong – Director at Imaginary Forces, Natasha Jen – Partner at Pentagram, Laura Jordan Bambach from Dare UK, amongst many others.


Said Bharat Ranga, Chief Content and Creative Officer at Zee: “Kyoorius Designyatra has always been a brilliant platform for connecting with the communicators of India, creating inspiration and fueling growth and change. We are glad to come on board as Kyoorius’ corporate partner and support the development of creativity in marketing and communications for the nation – communication that can make a real difference.”


Added Srinivasan K Swamy, President, IAA – India Chapter, “IAA has been focused on ‘digital’ side of communication business where we see a vacuum in knowledge. The IAA Kyoorious Digiyatra has shaped up well and I am sure the delegates are in for a great learning experience.”


*Disclosure: MxMIndia is partnering the Kyoorius Designyatra 2013


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