By A Correspondent

Leading luggage manufacturer VIP Industries Pvt Ltd has announced the appointment of McCann Erickson as its creative agency for VIP brand. The company also said that it is currently scouting for a creative partner for its Skybags brand.  The business has moved both its brands -VIP and Skybags from its incumbent agency Ogilvy and Mather

Commenting on the development, Sudip Ghose, Vice President, Marketing- VIP Industries said, “We believe that McCann has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level. ”

Prasoon Joshi, executive chairman and CEO McCann Worldgroup said, “VIP is among India’s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”