Value 360 to handle Grohe’s PR

26 Jul,2013

By A Correspondent


Leading international sanitary fittings brand Grohe India has appointed Value 360 Communications as its official PR agency in India.


Said Ramesh Kaushik, Head-Marketing, Grohe India on the appointment, “We are looking to reinforce our strengths of a consistently delightful consumer experience led by pure Inhouse Designs and superior technology as well as creating new service standards amongst the ever-widening target markets. Our motive is to fortify our position further with a consumer connect strategy that redefines the segment in the Indian market with Value 360 Communications through a fresh perspective.”


Kunal Kishore, Director, Business Development & Strategy at Value 360 Communications, feels his agency will be instrumental in helping Grohe India further consolidate its leadership position in the market. “Our endeavour will be to enable the brand to bolster its position as the leader in sanitary design by carving out a product-led, penetrative strategy that is befitting to the brand, ” he said.


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