Umesh Shrikhande signs contract to be CEO, Taproot India. Joins today

03 Jul,2013


By A Correspondent


Dentsu India Group has announced the appointment of Umesh Shrikhande as the new Chief Executive Officer of Taproot India. The former CEO of Contract India, Mr Shrikhande is an advertising veteran with more than two decades of experience. This is the seniormost appointment made in the agency after Dentsu’s stake buy in August last year.

Indicating the significance of the announcement, a communiqué to inform the media of the appointment was sent on the Dentsu letterhead. Until now, all major communiques – including that of the hiring of Sameer Aasht as Head of Strategy and Business or the setting of the SquareRoot design unit – were sent by Taproot co-founder and CCO Santosh Padhi. Mr Shrikhande joins today (July 3).


Welcoming Mr Shrikhande to the group, Rohit Ohri, Executive Chairman of the Dentsu India Group, said, “I’m delighted that Umesh has chosen to join us. Aggie, Paddy and I look forward to his partnership in this exciting new phase of growth at Taproot. Umesh is an industry professional I’ve always had the highest regard for and now, I’m happy to have this opportunity to work with him.”

On Mr Shrikhande joining team Taproot at the helm, Agnello Dias, Co-founder and Chief Creative Officer, Taproot India said, “I am glad to have Umesh’s vast experience on our side, which will be a guiding light for us as we scramble around doing what we think is the right thing. He is sharp, insightful and most important possesses great clarity on the way mass communication in the contemporary world works. Everything we need.”

“With the kind of experience Umesh has and the number of youngsters Taproot has, it will be a wonderful blend,” said Mr Padhi. When asked who Mr Shrikhande will report to, Mr Padhi replied: “Though on paper he will be reporting to Aggie, he is not hired for that…  he has been hired to take certain calls and just inform us and keep us in the loop”.

Speaking on his appointment as the new CEO of Taproot India, Mr Shrikhande said, “Aggie and Paddy are not just immensely talented, they also happen to be wonderful people who have managed to build an attractive reputation for Taproot despite a hugely competitive environment. Our collective endeavour will be to build on Taproot’s innate strengths and culture to create a stronger organisation.”

Mr Shrikhande, a management graduate from Jamnalal Bajaj Institute of Management Studies, started his career with Lintas (now Lowe Lintas & Partners), where he spent six years. Thereafter, he was a core member of Team Contract and took charge as the agency’s CEO in 2008. He left the agency in November 2012.

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