Tata Capital invites Indians to share their ‘Do Right’ story

17 Jul,2013

By A Correspondent


Financial services firm Tata Capital has launched the ‘Do Right’ initiative with the aim of “inspiring and inculcating the ‘right’ values in children from a young age, so that an overall positive impact is made in society at large”.


The initiative, reflective of Tata Capital’s brand promise – ‘We only do what’s right for you’, is an attempt to get parents and other adults to spread the spirit of ‘doing right’,inspiring children through their actions, informs a communique. As a key step in the Do Right initiative, Tata Capital has launched the ‘Do Right’ Stories, a compilation of warm, heart-warming stories of children exhibiting the spirit of ‘do right’ in their daily lives. Individuals are encouraged to share their childhood stories or stories of their children exhibiting values such as trust, respect and honesty on the Do Right Stories platform on the website www.doright.in.


A highlight of the exercise is also the Tata Capital Signature song, the lyrics of which have been written by lyricist Gulzar and whose music has been composed and performed by Shankar Ehsaan Loy.


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