Starcom’s SMG Convonix tracks Wimbledon online chatter

04 Jul,2013

By A Correspondent

 

SMG Convonix, a division of Starcom MediaVest Group (SMG), has implemented a social dashboard to measure global online buzz and chatter around Wimbledon 2013, the annual tennis tournament currently on in England.

 

The dashboard (http://www.convonix.com/wimbledon), powered by Iristrack, SMG Convonix’ proprietary social listening and online brand monitoring platform, measures buzz around matches, identifies trending players, monitors fan support and more.  Thus far, the dashboard has logged more than 1.5 million Wimbledon related online conversations from around the world.

 

“Tennis is a truly global sport, and we at Convonix are watching the world watch Wimbledon,” said Vishal Sampat, CEO, SMG Convonix. “Our unique social dashboard gives us the ability to deliver real time insights on social chatter as it happens all around the world.”

 

Wimbledon 2013 is scheduled to draw to a close on Sunday, July 7.

 

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