Star to consolidate Kannada TV with ‘Suvarna Plus’

11 Jul,2013

By A Correspondent


Star India has announced the launch of its second Kannada general entertainment channel to be called “Suvarna Plus”. Suvarna Plus will go on air from Sunday, July 14.


The idea behind Suvarna Plus is to create content which acts as a stress-buster and the content offering will be movies, comedy fiction shows, reality shows, chat shows, film-based shows and Music. The channel will also offer shows like Campus Connect which target the youth.


Said K Madhavan, MD, Asianet Communications Ltd,” With the launch of Suvarna Plus, we intend to increase our dominance in Kannada GEC market. Karnataka has been a key market for us, we are buoyant and see huge potential in the Kannada television space. Suvarna has been offering wholesome family entertainment to Kannada homes and is the leader in prime time. Suvarna Plus is our new offering which will have a new perspective in terms of entertainment. Both these channels will have distinctive content offering.”


‘Masthi Swalpa Jaasthi’ is the tagline of Suvarna Plus capturing the basic tendency of humans to get ‘A abit more’ in everything as it promises the viewer the ‘something extra’ in terms of entertainment.


Suvarna Plus comes six years after the launch of Suvarna which has women as its core audience. The GEC offers popular shows like Amrutavarshini, Kannadada Kotyadhipathi (the Kannada version of KBC), etc.


Although both Suvarna ane Suvarna Plus will operate in the same market and catering to similar viewers, according to a communiqué, the older GEC’s key offering is fiction and is positioned as a companion to viewers whereas Suvarna Plus aspires to be a “stress-buster and a complete entertainer”.


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