ShopClues seeks creative agency

10 Jul,2013

By A Correspondent


Ecommerce player has initiated a multi-agency pitch to bring on board a creative partner to lead its mass media strategy. The multi-agency pitch will happen in Gurgaon. This is the first time that the company has called for a creative pitch.


Two years into operations, has previously been active on the social media, radio and the outdoor front. Till now the online and ATL campaigns were done inhouse. With the growth and expansion in the company and the boom witnessed in the E-commerce space, the company is set to get on board a creative partner for its mass media strategy.


Commenting at the development, Radhika Aggarwal, Founding Member & Corporate Vice President Marketing and Merchandizing at said, “Having built a wide assortment across 900+ product categories, we are now looking for a creative partner who will further help us strengthen our position as a one-stop destination for millions of online customers across India.”


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