Sanjay Behl joins Raymond as CEO – Lifestyle Businesses

19 Jul,2013

By A Correspondent


Sanjay Behl

Sanjay Behl has joined Raymond Limited as Chief Executive Officer – Lifestyle Business, which comprises the organization’s core businesses, namely Textiles, Apparel and Retail. Having worked across diverse industries such as consumer goods and services, Mr. Behl brings with him a wealth of experience in business leadership and operational management.


He has joined Raymond from Reliance ADA Group where he held leadership positions over the last eight years. His last assignment at Reliance ADAG was as National Head – Sales & Distribution at Reliance Communciations.


Prior to that, for nearly eight years, he was President, Brand and Marketing with the group and for a short while he also wore the hat of CEO, Reliance DTH and IPTV.


Having started his career with Hindustan Unilever, Mr Behl has also worked with Nokia at Asia-Pacific and Global levels.


Said Mr Behl on his joining the textiles major, “I am delighted to join the Raymond team and am inspired to begin my innings in this ever-evolving textile industry. Rapid changes in consumer aspirations coupled with growing discretionary spend on lifestyle goods pose a tremendous opportunity for the market leading and highly respectable brand portfolio at Raymond, both in ‘Ready-to-Stitch’ textile fabric and ‘Ready-to-Wear’ branded apparel segments.”




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