Revlon promotes foodproof lipstick with 6-sec video tweet

10 Jul,2013

By A Correspondent

 

Digital marketing agency VML Qais has created a video tweet to help promote its client, Revlon. The product being promoted is Revlon’s Color Stay Ultimate Suede lipstick.

 

The agency wanted to find an innovating and engaging way to tell Revlon’s Twitter followers about the USP of the new product that has been launched, notes a communique. It is a food-proof lipstick and VML Qais wanted to highlight that visually. To achieve the objective, the agency created a custom vine (a 6-second video tweet) for Revlon (link: https://twitter.com/RevlonIndia/status/347628970998632449). Recently acquired by Twitter, Vine is a social media service which allows the user to shoot and share 6 second videos.

 

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