RBNL fills three top slots for sales and C&C

19 Jul,2013

By A Correspondent


Reliance Broadcast Network Limited (RBNL) has announced three key appointments in its television business. These include:

Anirudh Maheshwari

Anirudh Maheshwari – appointed National Sales Head for Language TV at Reliance Broadcast. In his new role, Mr Maheshwari, who has had a rich past in the financial services sector, will be responsible for key decision-making in the area of sales, and growing the business for the now-turning-near-national Big Magic and Spark Punjabi. Some of the organizations he has been part of include Citibank, ICICI Prudential Life, Standard Chartered Bank and Xerox. He will be reporting to Sunil Kumaran, Business Head – Language TV.


Speaking about his appointment, Mr Maheshwari said, “I look forward to taking up this challenging role and working towards ensuring that the channel grows consistently towards leadership positions in this space.”


Shweta Arora

The second appointment is that of Shweta Arora has been appointed National Sales Head, BIG CBS. Ms Arora will be heading the sales function for Big CBS Networks and will be leading the charge for planning and driving the sales strategy nationally to increase marketshare and revenues for Big CBS. Like Mr Maheshwari, she too isn’t from the broadcast sector. She joins RBNL from ING Vysya Bank where she served as Associate Business Head – North, for the bank’s private banking division. She has worked with Citibank, Kotak and ABN Amro Bank. Interestingly, Ms Arora has also had a four-year stint with the hospitality industry when she worked with the Taj group of hotels.


On her appointment, Ms Arora said, “My agenda will be to utilize the company’s core strengths and built long-term partnerships with new and existing clients, while making the brand experience more enjoyable.”


Brijesh Tanna

And the third appointment is that of Brijesh Tanna who is appointed Head of Content and Communications for Big CBS channels. He will lead the mandates of Content, Brand Solutions, OAP (on air promotions), and Marketing among other areas. The former Senior Producer for Star India has also served as Associate Vice-President, Content Development & Head Entertainment Commissioning for Astro Malaysia.


Mr Tanna, who has been recognised for his work at NY Festivals, Promax World and Promax Asia, is looking forward to his new role at RBNL. “The company is looking to expand its reach and increase its much-respected offerings. This presents a massive opportunity for a challenging career,” he said.


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