RBNL expands Big Magic footprint across HSMs

18 Jul,2013

By A Correspondent


It started off as an entertainment channel for the Hindi heartland pockets in central, northern and eastern India. After having tasted some success, it started a localized channel for Bihar and Jharkhand. And, now, the channel is extending its footprint across what’s known as the Hindi-speaking Market.


In order to do this, it has entered into arrangement with key cable networks and DTH players across the regions reaching out to 123 mn households across the HSMs.


Speaking on the occasion, Sunil Kumaran, Business Head, Language TV said, “Over the last two years, Big Magic has built itself into a powerful regional brand with a loyal audience base. While we invested in building a strong brand, we are now ready to take it to its next level of growth and reach. The timing couldn’t be more perfect with Phase @ of digitization pointing at an opportunity to reach our content to millions of Indians. Our robust distribution network and insight-backed programming ensures we offer audiences an entertainment avenue that will resonate excellently with them.”


The channel was launched in April 2011 and has a mainstream Hindi GEC-like content mix with family dramas, sitcoms crime shows, reality shows, weekend movies et al.


While the channel proposes an extensive multiple media marketing push, the effort is to evolve into the bigger league. Reliance Broadcast Network is banking big on the complete roll-out of Phase 2 of digitization and later the final phase for growing the Big Magic franchise.


Meanwhile, viewers in Bihar and Jharkhand will continue to receive both the local and national feeds of Big Magic.

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