Publicis, Omnicom in merger talks

27 Jul,2013

 

By A Correspondent

 

You don’t need to pinch yourself. We do have a sense of humour but it’s no April 1 and we aren’t imagining things. New York and Paris are getting closer with ad biggies Publicis Groupe SA and Omnicom reportedly in advanced level talks for merger.

 

 

See also:

> Ad Age: Omnicom-Publicis in merger talks. Here’s why it seems unlikely

 

> Daily Telegraph: Omnicom-Publicis 20 billion pounds ‘merger’ faces regulatory hurdles

 

 

> Bloomberg: Publicis said to be in late-stage talks on merger with Omnicom

 

It’s not the case of one gobbling up the other, but more of a getting together of equals. But it sure means some mindboggling realignments with such biggies like creative agencies Leo Burnett, Saatchi and Saatchi, Publicis Worldwide, BBDO, and DDB together. Ditto with Zenith Optimedia, Starcom, OMD, PHD. And MSLGroup, Ketchum…. some arch rivals may be part of the same flock.

 

A senior official of one of the agencies told MxMIndia that while it’s an interesting situation at this point, such a merger will need to happen given the way the world is going.

 

Needless to say, the combined Ominicom-Publicis entity will overtake current #1 WPP. Both companies did not comment at the time of filing this report and there have been some who have said the merger may well not happen.

 

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