Parle Products ropes in Ruskin Bond for digital campaign

23 Jul,2013

By A Correspondent


Leading biscuit and confectionary-maker Parle Products is all set to extend its promotional campaign for its flagship brand Parle G into the digital arena. With this, the campaign enters into its next phase and ropes in renowned author Ruskin Bond as a guest blogger to write for its microsite – The edutainment site, is an interactive portal where parents can interact and share videos, audio clips and documents to showcase their child’s talent.


Mr Bond will be contributing two articles every month, which will be letters to the children, talking about tales about life in the mountains, adventure, nature or simply the beauty of life. The microsite also has counselling section called – Genius Gyaan which features advice from experts to help the parent discover the genius in their kid. Along with Mr Bond, the company has also roped in a journalist and blogger Kiran Manral and a kid blogger who will write for the brand on issues related to parenting and upbringing of children.


Mayank Shah

Commenting on this, Mayank Shah, Group Product Manager said, “The response we got for the campaign on the digital medium has been tremendous and it helped us reach out to the audience effectively. We are now looking forward to leverage this and for the same we have got the renowned author Ruskin Bond on board. With this, we are looking forward to bringing alive story-telling. This will give us an opportunity to interact with our core target group and build a strong relationship between the brand and them.”


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