Orra showcases timelessness by sending telegrams

16 Jul,2013

By A Correspondent


Branded jeweller major Orra has launched a campaign using telegrams to commemorate the end of the service on July 15. These telegrams were sent to well-wishers and customers, bidding goodbye to the era of telegrams and showcasing the timelessness of Orra.


Said Vijay Jain, CEO, ORRA: “The idea of telegrams was to capture both the nostalgia of the end of an era as well as showcase the timelessness of Orra. For many people this will the be the first and the last opportunity to send a telegram . Also to reach to out to the youth in India we are marrying the old world with the young by sending out telegrams on behalf of our Twitter and Facebook fans.”


The message sent in the telegram was as follows: “Telegrams – Soon to be part of a bygone era. Thankfully some things go on forever. ORRA – Pure Brilliance Impossible to Hide.


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