Online classifieds site OLX selects Lowe Lintas as creative agency

17 Jul,2013

By A Correspondent

 

After some memorable advertising creative by Saatchi & Saatchi, OLX had moved its mandate to ITSA even as it was rumoured to be looking at an all-new creative agency.

 

Now, the online classifieds site has announced the selection of Lowe Lintas & Partners to build on its brand communication and strengthen its position in the digital space.

 

In a communique, Amarjit Singh Batra, CEO, OLX India, said, “The initial TV ads and messaging of ‘Sab Kuch Bikta Hai’ and ‘OLX pe bech de’ has witnessed positive mass appeal resulting in immense brand recall and a clear user preference for the brand. Building up from here, we want to take this notion a step further to fortify OLX’s brand equity and humanize the brand. Having weighed all the proposals and looking at the best fit, we chose Lowe Lintas for their ‘Populist’ creativity, their focus on business results and their understanding of our brand.”

 

Commenting on the win, Amer Jaleel, National Creative Director, Lowe Lintas said: “OLX is an extremely dynamic and exciting brand. The most interesting thing is that it’s a completely new category with challenges of changing human behaviour. There will be opportunities to crack new insights, and therefore the brand would allow us to introduce absolutely fresh communication.”

 

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