MTV launches comedy reality series with Imam Siddique

10 Jul,2013

By A Correspondent


MTV India has launched a new comedy-reality show with social impresario Imam Siddique. The show titled ‘Time Out with Imam – Ek Insaan, Kai Pehchaan’ will air on Sunday evenings starting July 14.


Speaking on the launch of the show, Aditya Swamy, EVP and Business Head, MTV India, says, “We are opening up a brand new genre – Comedy Reality. Young people are constantly looking for out of the ordinary entertainment and there is no one who is more out there than Imam. Everything about the show is surreal, the situations, the promos and even the marketing. Spending just a day with Imam is full of surprises, 13 weeks is going to be a riot!!! ”


The thirteen part series will document his journey as he expresses his take on various hi profile events that will be topical – Cricket, films, TV, music, fashion…Nothing will be spared by Imam. From reconnecting with his old Bigg Boss frenemies to making a music video on his favourite city Mumbai and styling an IPL team, Imam will be seen doing it all.


The show to preented by Swipe ‘MTV Slash’ Fablet will be supported by an extensive 360-degree marketing campaign. MTV will be promoting the show by joining hands with the rickshaw drivers in Mumbai. Adding to the shock value, the entire city will be swarmed with 500 Imams all around them as the rickshaw drivers and promoters will be seen wearing Imam Masks. The channel will also connect with its audience through the launch of a new app, Imamogram, which will help fans say something bold and cheeky to anyone they want with a personalized message delivered by Imam himself. The series will see real time radio integration in an episode for the first time in a show.


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