MTS connects entire brand mandate to Creativeland

03 Jul,2013

By A Correspondent


Sistema Shyam TeleServices Limited (SSTL), that provides telecom services under the MTS brand, has announced the appointment of Creativeland Asia as its Agency on Retainer (AOR) for the entire business. The mandate covers mainline, BTL, circles and digital media for the India market.


This win makes MTS the second brand-partner for Creativeland in the capital city within months of starting the process of setting up operations. The decision to partner together was taken after an intense multi-agency pitch process held earlier this year. Creativeland has been tasked with developing strategy and communications for brand MTS and all its offerings in every circle.


Commenting on the partnership, Leonid Musatov, Chief Marketing & Sales Officer, MTS India, informed, “MTS is in the process of charting a fresh creative thought to complement the extensive growth plans underway. Our requirement included a characteristic perspective that will redefine the brand and amplify our future business growth. And, Creativeland Asia came in with a contemporary and creatively cultivated approach to youthful brands.”


Added Amitesh Rao, MTS’s Director, Brand & Media, “I believe that both MTS and Creativeland are brands that are poised for exponential growth in the near future. This was reflected in the energy, enthusiasm and the Creativeland distinctiveness during the pitch process, which in turn, made them a unanimous choice internally.”


On the partnership, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, said, “I am delighted to have MTS on board. We have been waiting to reel the Creativeland touch in the telecom sector for some time now. In MTS, we discovered a like-minded brand that is hungry for Creativity and roaring to make a mark in one of the most dynamic categories in the country.”


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