MSL’s Social Hive wins strategy for Lead India campaign (+Editor’s Note on covering events organized by ‘competition’)

19 Jul,2013

By A Correspondent


Social Hive, MSLgroup’s digital and social practice team in India, won the first edition of the SkunkWorks Challenge ’13, a competition for digital professionals and experts where they were given a 24 hour challenge to crack a strategy or campaign for The Times of India Lead India Movement. The event was organized by


The two-member team from Social Hive had to submit a 10-day digital campaign for an organ donation drive wherein they had to garner 1 lakh sign-ups. Apart from receiving the accolade, they have also bagged the business mandate to execute their idea for The Times of India Lead India Movement’s digital campaign.


Editor’s Note:

The information above is based on a communiqué received from MSLGroup. A report on this event is at:!-announces-winners-of-The-SkunkWorks-Challenge. MxMIndia did not receive any information from the organizers and was not invited to cover the event. Being media-neutral, we have no hesitation in carrying reports on events which are organized by other publications operating in a similar space. However, we aren’t able to do it with all events because we are not invited for them or sent press releases with the info. In this case, because MSLGroup sent us the release, we could carry some info and also use the opportunity to make our point.




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