McCann forms Creative Central with Praduymna Chauhan as ECD

29 Jul,2013

By A Correspondent


McCann Worldgroup India has announced the formation of Creative Central with Praduymna Chauhan to lead it creatively. The Creative Central is an effort directed towards creating more insightful creative work for clients, a communiqué said.


Prasoon Joshi

Prasoon Joshi, Chairman, CEO and Chief Creative Officer of McCann Worldgroup India and South Asia welcomed Mr Chauhan as Executive Creative director, Creative Central. “With a sharp and insightful approach reinforced by a stellar body of work, Pradyumna is keen to create work that impacts popular culture. Based currently in Mumbai, he will work with our creative directors and teams across McCann India offices and functions on our key brands. In the near future we will find more people with a similar skill set and approach to strengthen McCann Creative Central,” he said.


Mr Chauhan is credited with the MP Tourism Ajab Hai and Colours campaigns, Asian Paints, Star’s Satyamev Jayate, Vodafone ICICI and Birla Sun Life’s Jab Tak Balla Chalta Hai. Before joining MWG, he was Group Creative Director at Ogilvy Mumbai. He has also worked on Airtel, LG Electronics, General Motors, HPCL etc.


According to Mr Joshi, the setting up of the Creative Central is an important step towards increasing the creative width of MWG India’s offerings to its clients.


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