Max Hegerman now MD, Edelman Digital India

19 Jul,2013

By A Correspondent


Max Hegerman

This is his third job in less than three years. Well, fourth if you were to include the twin hats he wore at JWT. But yeh digital media hai bhai, and a rolling stone often gathers more moss. Or should we say max moss, in his case.


On Thursday (July 18), Edelman India announced the appointment of Max Hegerman as managing director, Edelman Digital – India, in a move to strengthen the firm’s digital offering. The appointment is being announced in conjunction with the firm’s adoption of ‘Edelman Digital’ global branding, a communique notes. He will report to Gavin Coombes, president of Edelman Digital Asia Pacific, Middle East and Africa.


With over 20 years of experience in advertising, marketing, branding and communications, Mr Hegerman will lead the expansion of Edelman India’s growing digital offering. He has spent the past six years in key digital agency leadership positions in China and India.


According to the information provided, prior to joining Edelman, Mr Hegerman was head of digital and chief executive officer at Hungama Digital Services. His LinkedIn profile though mentions that he was Head of Digital at JWT India from October 2011 to July 2013. The Hungama stint was from September 2012 to now, presumably after the JWT acquisition of stake in Hungama’s digital services arm. Over the years, he has worked across organizations such as Tribal DDB, India; TBWA\Media Arts Lab, Beijing; BBDO, Chicago, Illinois; Goodby Silverstein & Partners, San Francisco, California and Wieden+Kennedy, Portland, Oregon, amongst others.


“I am confident that Max’s leadership and the global exposure from Edelman Digital will provide the necessary boost for taking our digital offering to the next level. Edelman Digital, will firm up our capabilities in research and insights, social media marketing, content production and syndication, social and reputational search, web and mobile development, blogger engagement, digital crisis management and a number of other areas,” said Robert Holdheim, CEO South Asia, Middle East, Africa and managing director, Edelman India.


“I welcome Max to Edelman Digital, where our work on clients such as Hewlett-Packard (HP) and General Electric (GE) has already created a strong reputation for us. Max’s experience of more than 20 years across the industry will help us tremendously in addressing the increasing digital needs from our clients in India,” added Mr Coombes.


“As a digital guy, I am really excited to be a part of Edelman India, and to lead the establishment of Edelman Digital – India,” stated Mr Hegerman. “Edelman’s global experience and award-winning digital practice is impressive. And, with Edelman India’s focus on Integrated Brand Engagement, digital is a critical component of the organization’s unique approach.”


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