Max goes 360-degree for Aashiqui 2

24 Jul,2013

By A Correspondent


It appears to be the time when movie channels are going big on promoting the films they are airing.


Max from the MSM/Sony stable has deployed a 360-degree marketing campaign for Aashiqui 2 that’s set to be aired on July 28. The campaign entails the use of various tools like Television, Print, Outdoor, Digital, DTH and Cinema.


Said Vaishali Sharma, Marketing Head, Max on the campaign: “We have strategically and creatively used different media effectively to create experiential and interactive opportunities for our audiences. Building on the theme of romance and the music of the film that has captured hearts of millions, we have recreated the magic of Aashiqui 2 across outdoor, digital and on air. We have got the stars of Aashiqui 2 to enhance this experience further, inviting and enticing audiences to be part of the experience on Sony Max.”


On the social media platform, the Sony Max Facebook page has a daily love tip for all its followers where fans get advise on their love life. It has created a special ‘Aashiqui 2 Lovemeter’ which calculates the love quotient between you and your partner. A contest called ‘Aashiqui 2 Moments Contest’ where Facebook fans can upload their best romantic pictures. Shortlisted pictures will be showcased in the end credits of the premiere.


On July 26, Aashiqui 2 roadblock videos is set to greet all Youtube viewers. A contest will also happen where audiences would be asked questions related to the movie. Lucky winners will meet Aditya Roy Kapoor and Shraddha Kapoor.


With outdoor, a movie poster will be installed on a rotator at various major drive-heavy roads of Mumbai. A hoarding outside National College in Bandra will be covered with real roses which has to plucked by spectators revealing the Aashiqui 2 poster.


Then there’s the musical bus stand which will play live music from the movie for the benefit of commuters.


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