Mah Times, Navbharat Times & Ei Samay launch helplines for students

25 Jul,2013

By A Correspondent


Three language brands from The Times of India Group -Maharashtra Times, NavBharat Times and Ei Samay – have launched a Readers’ Helpline called ‘MaTaHelpine'(Maharashtra), ‘NBT Help A Star’ (Delhi) and ‘EiSamayAlokshikha’ (Kolkata) respectively. The initiative enables the educational dreams of deserving students from humble backgrounds- by inviting, encouragingand managing monetary contributions from its readers, notes a communique.


Rahul Kansal

Explains Rahul Kansal, Executive President, The Times Group. “With a footprint of over 50 lakh premium readers in 14 cities, BCCL Languages have the vision, the scale and the credibility to conceptualize and execute such initiatives. We felt that a differentiated initiative like Readers’ Helpline not only enriches our readers’ lives but is also true to our brand philosophy.”


Under the initiative, deserving students from Delhi, Kolkata and Maharashtra were selected by the editorial boards of NavBharat Times, Ei Samay and Maharashtra Times on basis of their academic performance and backgrounds.



Launched in the first week of July for a period of around five weeks, the print ad campaign appeals to readers to support the dreams of these students. An editorial campaign profiles the students – their backgrounds, their potential and aspirations for the future. A special helpline and a microsite have been created where contributors can connect to nominate a particular student. There is no minimum or maximum limit for contributions that are being accepted through cheque payment mode.


The respective BCCL Language brands will collect the fund for each student and deposit respective amounts into individual FD accounts, free of cost. The students can re-encash the certificates as per their need.


Interestingly, Maharashtra Times has been conducting Mata Helpine successfully for the past 6 years and has helped scores of students achieve their dreams. Last year alone, the Mata Helpline initiative generated 2.5 crores for the students from its readers. This year, BCCL Languages has extended this popular and noble initiative to its other two language brands (Navbharat Times and Ei Samay).



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One response to “Mah Times, Navbharat Times & Ei Samay launch helplines for students”

  1. Sandip Thakkar says:

    I have just started Navbharat Samay News Paper by paying 5 months subscription. Previously i was use to read Divyabhaskar. After having Navbharat subscription when i informed to vendor to stop giving Divyabhaskar he denied for same. Vendor said u can either receive both news paper or none of it. So i tried to contact help line no of Navbharat but after 15-20 times try it shows waiting always to talk with customer care. Wasted more than 50 Rs to contact office but still waiting to cotact… I have also choose option u will receive revert call from CC but not received yet..
    This is not a matter of money but i am fail to understand why it is must to purchase both news paper compulsory ?
    Waiting for reply..