Madison Sigma wins Piramal Healthcare media AOR

08 Jul,2013

By A Correspondent

Madison Media Sigma has announced the win of Piramal Healthcare’s media AOR. The account was won in a multi-agency pitch where OMD and MPG also reportedly participated in the pitch. The account was previously handled by Lodestar and the estimated size of the account is Rs 70 crore.

Piramal Healthcare has aggressive plans for OTC category and has recently launched skin creams under its Lacto Calamine brand name. The company has plans to launch several other brands as well in the healthcare space.

Says Kedar Rajadnye, COO – Consumer Products, Piramal Healthcare Ltd, Given our ambitious plans, we wanted to enhance our current capabilities in media strategy and buying front and hence looked out for partners who could create a higher value on this aspect. Madison Media fitted very well in the requirement & our scheme of things as we were very happy to see their approach being very similar to our mindset.

Added Vanita Keswani, COO, Madison Media Sigma: We are delighted with this new win and are looking forward to a long and mutually beneficial relationship.


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