Lokmat Samachar launches 7th edition in Chhindwara, MP

17 Jul,2013

Senior politicians and journalists at the launch of the Lokmat Samachar edition

By A Correspondent


The Lokmat group launched the seventh edition of its Hindi daily Lokmat Samachar with much fanfare in the industrial town Chhindwara in southern Madhya Pradesh last Friday (July 12).


The edition was launched by Union urban development minister Kamal Nath who praised the Lokmat group for launching the paper in Chhindwara. “While Bhopal cannot become Chhindwara, Chhindwara can become Bhopal,” he said adding how the city had changed a lot over the years with its citizens redefining their concept of development.” An aggressive marketing drive was also initiated to coincide with the launch.


Jaldi 5 with Vikas Mishra, Editor, Lokmat Samachar: Loads of surprises in store for readers

A quick Q&A with Vikas Mishra, senior journalist and Editor of Lokmat Samachar.  The Hindi daily is published from Nagpur, Aurangabad, Akola, Kolhapur, Jalgaon, Pune and now Chhindwara

01. It’s interesting that you have launched the first edition of Lokmat Samachar in Madhya Pradesh from Chhindwara and not a larger city like Indore or Bhopal? What was the reason for this decision?

Chhindwara has very close contact with Nagpur and the distance is only around 130 km and earlier also Madhyanchal edition of Lokmat Samachar was circulated to Chhindwara and adjoining areas. There was a demand of readers to have a separate edition for Chhindwara because it’s a fast-growing city of Madhya Pradesh, hence we have launched our edition from here.


02. You already have six editions in Maharashtra. Editorially, how much of a change will the Chhindwara edition have from the others edition in Maharashtra?

We are having a separate edition of Lokmat Zamachar for the readers of Madhya Pradesh named Madhyanchal since two decades and it’s quite acceptable in several districts which are situated on the border of Maharashtra and MP. We already have bureaus in Bhopal, Indore, Jabalpur, Ujjain and Ratlam. We are making them more stronger.


03. Any specific issues or campaigns that you expect to take up in the next few months at Chhindwara?

Wait and watch. We have a lot of surprises for our readers which will be unveiled on a regular basis


04. The language spoken by people in Chhindwara would be dramatically different from that of people in, say, Pune or even Kolhapur? Is the Hindi that use in the headlines and stories different in the Pune and Chhindwara editions to suit the local taste?

Chhindwara edition of Lokmat Samachar may be the first independent edition of Madhya Pradesh but as mentioned earlier, we have had our Madhyanchal edition for two decades and hence have had a strong relationship with the readers of Madhya Pradesh. I personally know the journalistic taste of MP because I have spent 25 years in the state.  As far as the headlines and stories are concerned, we always try to write simple Hindi which is acceptable to each and every Hindi reader.


05. In the run-up to the State Assembly elections in MP later this year, are you looking at expanding in MP and Chhatisgarh?

The decision will be taken by the management.


The event was also attended among others by Leader of Opposition in the Rajya Sabha Ravishankar Prasad, Maharashtra Chief Minister Prithviraj Chavan, Chairman and Editor-in-chief of Lokmat Media and Rajya Sabha member Vijay Darda, Maharashtra School Education Minister Rajendra Darda, Executive Editor of Aaj Tak Punya Prasoon Bajpai and Ashutosh, Managing Editor of IBN7.


Editorial Director and Joint Managing Director Rishi Darda, Executive Director Karan Darda, Lokmat Samachar Editor Vikas Mishra, Product Head Mateen Khan, Resident Editor of Lokmat Samachar’s Chhindwara edition Devesh Thakur  were among those present on the occasion.


The brand campaign for the Chhindwara edition launch of Lokmat Samachar


A seminar on “Role of politics and media in the development of common man” was held on the occasion. The Maharashtra CM stressed the need for the media to maintain its neutrality and impartiality. He said both mediapersons and politicians carried a heavy responsibility on their shoulders. He expressed concern over a section of the media resorting to unscrupulous means to increase circulation. He said it is the primary duty of the media to inform the policies and programmes of the government to the masses.


Speaking on the occasion, chairman and editor-in-chief of Lokmat Media  and Rajya Sabha member Vijay Darda said the main duty of the media is to bring about change in the life of the common man.


He said Hindi can play a prominent role in unifying the country. He also added that Lokmat did not represent any political party but just acted as an impartial organ of public opinion.


Maharashtra school education minister Rajendra Darda said there is a sea change in politics and media in the last two decades. During the pre-Independence era, there was coordination between the media and politics which is no longer seen. The media is the protector of the public interest.


Ravishankar Prasad stressed the need for the media and politicians to establish a dialogue with the masses to prove their relevance. “The media should understand the agony and anguish of the common man and reflect the same through its columns only then it will win the appreciation and trust of the masses,” he said, adding: “The common man stayed buoyant about the future of the country.”


Punya Prasoon Bajpai said there was a communication gap between the politicians and the common man. The politicians often use the common man during elections and then forget them till the next election. He also said the media needs to highlight the common man’s concerns to establish a link with the masses. If mediapersons or politicians establish a line of communication with the common man, the country will progress.


Ashutosh said there has been a massive transformation in the country since 1950.  The country has seen technological as well as intellectual development. Common man has changed his thinking a lot. The Indian society has attained a maturity and they can no longer be conned by anybody. This is high time both politicians and mediapersons established a close contact with the common man and reflected his concerns.


The Chhindwara launch marks the Lokmat group’s 21st edition in the country..


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2 responses to “Lokmat Samachar launches 7th edition in Chhindwara, MP”

  1. S W THATTE says:

    All big things come in small packages .. 20 years in the hinterland of Maharashtra / Vidharbha , LS is slowly breaking the shackles and with time shall give run for their money for the media big wigs of MP – SLOWLY BUT SURELY …. it has the potential in writers , news bureau, editorial , management teams and a standing of time tested readership … watch out MP – Lokmat means Reader’s views … goodluck Vikas Mishra ji and the team Lokmat….” … when the going gets tough the tough get going …..”

  2. Sharma Kanta says:

    nice launches congratulation Vikash ji

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