Juju Basu joins Star India as Creative Communication Head for new business verticals

15 Jul,2013

Juju Basu

Star India has appointed Juju Basu as Creative Communication Head for new business verticals, including its sports properties. Mr Basu will be responsible for creating multi-platform campaigns for the assets led by him.


Prior to joining Star, he was Senior Vice President and Executive Creative Director at Contract Advertising. Mr Basu has had successful stints with Grey Worldwide and Saatchi & Saatchi and he was on the jury of the Direct Lions at the recently held Cannes Lions International Advertising Festival. “His vast experience will strengthen Star India’s efforts to create an unparalleled resource pool within the network by appointing talented professionals from diverse business domains,” noted a Star India statement.


“After a rather long stint in the advertising world, I decided to focus my creative efforts on content. Star, with its rich canvas of content and its appetite for innovation, offers a great opportunity to further strengthen the creative foundations I built during my years in advertising,” said Mr Basu.


Mr Basu began as an art intern straight after high school. Grey’s Kolkata office was his training ground and he’s still learning a new trick every day. After stints at Grey Kolkata, Colombo and Mauritius, he moved to the agency’s Mumbai office. Winning local metals regularly, he was a part of the Young Creative team representing India.


As Creative Director at Saatchi’s Mumbai office for five years, he saw more local and international awards, including Cannes Lions, D&AD, the One Show and the Asia Pacific Adfest. At Contract’s Gurgaon office, he worked with Domino’s and NIIT.


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