IRCTC launches online shopping with Yebhi.com

18 Jul,2013

By A Correspondent

 

In a landmark move, IRCTC, the subsidiary of the Indian Railways which is into ticketing for trains and now other modes of travel as well, has partnered with Shop Online Trading Pvt Ltd. (SOTPL)m a franchisee of lifestyle and home portal – Yebhi.com.

 

Through this tie-up, SOTPL and Yebhi.com will be responsible for developing and managing the e-commerce platform for IRCTC. It will be responsible for end-to-end customer experience from User Interface design on the IRCTC Shopping page to final delivery of the product to the customer.

 

“We are thrilled to partner with IRCTC India’s largest e-commerce website, and look forward to this mutually beneficial association. With this association IRCTC is getting a readymade supply chain with all products offering at one go powered by Yebhi.com and at the same time Yebhi.com is able to reach out real India that starts from tier 2 – tier 3 cities and goes deep into tier4 and 5 cities.” said Manmohan Agarwal CEO Yebhi.com

 

According to a communiqué, IRCTC gets close to 1.2 million daily visits generating 180 million transactions every year thus making it the largest e-commerce site in the country. Yebhi.com gets close to 100 million visits per annum and does over 2 million transactions every year.

 

The partnership is based on a tender process that IRCTC opened in February this year to shortlist a partner for its online shopping platform. The tender was open for established e-commerce companies with a minimum annual turnover of Rs 40 crore from B2C e-commerce business in the last financial year and having a catalogue of over 500 brands and offer merchandise from minimum five product categories.

 

As per the contract SOTPL will be deploying the entire online shopping platform for IRCTC within 60 days from the date of signing of the agreement.

 

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