‘Indian Consultancy of the Year 2013’ Perfect Relations claims winning entire Star network account when it hasn’t

23 Jul,2013

By A Correspondent

 

Valerie Pinto

As reported earlier, Perfect Relations was awarded ‘Indian Consultancy of The Year 2013’ by the Holmes Report recently. Last week, after the MxMIndia report appeared, the agency issued a press release highlighting the same.

 

The Perfect Relations press release claims the agency has secured several coveted pitches in the past year including that of the Star Network. While we were unable to verify the claims on all accounts won, we do know that only part of the Star India business is with Perfect Relations and not that of the entire network as the press release would make us believe. MxMIndia confirmed this with the PR head at Star India. Perfect Relations handles PR for only three of the Star India channels.

 

We hope that the information given to the Holmes Report wasn’t with a similar half-truth.

 

Meanwhile, the communique quotes the agency’s CEO Valerie Pinto saying: “Having helped in the creation and the evolution of India’s communication industry for over 20 years, and being the advisory for more than 2500 clients, Perfect Relations is pleased that its effort in pioneering the role of growing this industry has been recognized.”

 

Dilip Cherian

“We are also pleased with the Holmes Report instituting new awards that recognize the need and complexities of the evolving PR industry,” said Dilip Cherian, Founding Partner, Perfect Relations.

 

Post a Comment 

One response to “‘Indian Consultancy of the Year 2013’ Perfect Relations claims winning entire Star network account when it hasn’t”

  1. Sanya says:

    this story looks rigged… i mean the star part, other agencies work – typical story to damage a winners image.. jealousy kills, does it not?

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