India TV awards creative duties to Eleven Brandworks

01 Jul,2013

By A Correspondent


Hindi news broadcaster India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process initiated in April. Eleven’s bouquet of clients includes Eristoff (Bacardi), Times Brand Capital, Archies, NDTV Good Times, Onjus and Nokia maps.


Prateek Bhardwaj, Founder Director, Eleven Brandworks, said, “It is truly exciting to partner one of the most influential media brands in this country. We share the vision the management has for the brand, and our mandate is to enhance India TV’s stature within its viewers as well as non-viewers.”


Ritu Dhawan

India TV MD & CEO Ritu Dhawan said, “Political reporting is gaining momentum in run up to the elections. In the coming days India TV will present most engaging and interactive news content. Team India TV led by Rajat Sharma is ready to comment, analyze and decode political mysteries. In line with the intent of refreshing the brand, Eleven has been successful in pitching with a few really reassuring ideas. We welcome Eleven & look forward to working with them.”


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