IAA webinar with SAP’s Chief Storyteller Julie Roehm today

24 Jul,2013

By A Correspondent


The International Advertising Association (IAA) India Chapter has announced its next webinar on ‘World goes Digital’. Ms. Julie Roehm, Chief Story Teller, SAP, will be the speaker at this webinar using the Google Hangout platform. The Google Hangout session will be held at 5.30pm today (Wednesday, July 24, 2013).*


Srinivasan Swamy

Said Srinivasan Swamy, president, IAA India chapter, “We began with Rajan Anandan in April, followed it with Ajit Balakrishnan in May and Nishant Rao in June. We are seeing increased participation, and are glad that this knowledge sharing platform by IAA is allowing us to get some of the high profile speakers from across the world who could make a big difference in people’s digital journey.”


Abhishek Karnani, director, Free Press Journal and Manish Advani, head – marketing and public relations, Mahindra Special Services Group, are co-chairing the IAA webinar series.


Abhishek Karnani

“Looking at the way digital is growing, customers in the future will buy products or services based on the stories or experiences of existing users,” said Mr Karnani.


“Being in the consulting business what we sell is a concept which is difficult to sell the way other products and services are sold, the only method which has worked well for us is Story telling which makes our customers experience what they could expect if they engage us on an assignment,” said Mr Advani.


*MxMIndia is a partner of the IAA webinar series


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