IAA seminar on how builders can exploit digital media

26 Jul,2013

By A Correspondent


The India Chapter of International Advertising Association (IAA) has organized an industry-specific knowledge seminar for the realty sector on digital media. Digital has emerged as India’s third-largest medium and very few real estate developers have exploited its full potential. This seminar will enable an understanding and appreciation of this important medium which real estate developers can apply, and thereby benefit from, in this fast-changing communication era, notes a communiqué.


Said Srinivasan Swamy, President IAA India Chapter & Vice-President, Development Asia/Pacific: “Through this seminar, the Indian Real Estate industry gets a new perspective on digital as a medium, grasp global trends, and hopefully apply these for better marketing solutions. When the economy is difficult and many real estate projects are not finding ready buyers, a cost effective medium like digital can help the realty sector. I hope many will participate and benefit from it”.


Titled ‘Real Estate in a Digitized World’, the seminar will be held on August 2 from 2 to 7:30 pm, 2013 at The Trident, BKC and will have prominent speakers representing leading international companies in digital and social media including Group M, Google, Addikt, Wolff Olins and Panel speakers from Microsoft, Madhouse, Netcore and Magicbricks. Niranjan Hiranandani, Managing Director, Hiranandani Constructions and former Australian cricket captain Steve Waugh will be guests of honour.


For information: Jaideep Gandhi, Treasurer, IAA-IC and Chairman of this Knowledge Seminar (Tel 9820284578 or gandhi.jaideep@gmail.com).


For details: http://www.iaaindiachapter.org/vjk/


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