HT Media gets more ‘social’ with Webitude

09 Jul,2013

By A Correspondent


HT Mobile Solutions, the mobile solutions organization from HT Media Ltd. has announced the acquisition of Webitude, a social media organization based in Gurgaon. With this, the company has announced its intention to offer strong digital solutions that leverage the combined power of mobile and social media, under an umbrella brand Digital Quotient that will operate with the mantra ‘Go Mobile, Get Social.’


As per Vinish Kathuria, COO, HT Mobile Solutions, ‘The Indian digital marketing landscape can be summarized by 3 megatrends – explosive growth in mobile usage, social media and videos consumption. As Digital Quotient, we’re going to be able to offer our clients a rich array of solutions across mobile and social media, and leverage the power of multimedia to help establish a strong, meaningful connect with consumers.’


Santosh Kumar, Co-founder, Webitude said ‘We are looking forward to leveraging the scale and the mobile acumen of the HT group to take our offerings to the next level. While we will retain our identity as Webitude and continue to operate our agency business, we will now also operate as part of the larger group Digital Quotient – where social and mobile will together drive exponentially higher value.’


Girish Mahajan, Co-founder, Webitude said: “For our existing team, who have made Webitude the recognizable name it is, this opens a whole new world of possibilities. It also means growth on a personal level, just as the business grows.”


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