Horse & Country TV gallops ahead with Amagi

26 Jul,2013

By A Correspondent


As part of its accelerating international expansion, Horse & Country TV, the specialist equestrian sports and lifestyle network, has announced its partnership with Amagi Media Labs to deliver its signal to cable, satellite and IPTV operators.


Amagi offers a cloud-based broadcast distribution and playout infrastructure for television networks. The Bengaluru-based company runs what it claims as India’s largest local advertising network playing more than 1 million local ad seconds every month on more than 10 TV networks ranging from sports and news to entertainment and lifestyle. The company also has international deployments of its broadcast infrastructure in Singapore and Africa.


Horse & Country will leverage Amagi’s Cloudport infrastructure platform to deliver localized channel feeds to current and future markets where the channel is distributed.


H&C TV CEO and Chairman, Heather Killen said: “Future-proofing our channel for multi-platform international distribution has been a key strategic goal for H&C as we expand our presence in new markets.  We are confident that we have found in Amagi a partner that will support our development in an extremely flexible and targeted way.”


Baskar Subramanian, Co-Founder Strategy, Investments and R&D with Amagi, said of the partnership, “We believe that cloud-based models are the future of broadcast. Cloudport holistically addresses all the needs of broadcasters for channel playout and is set to become the standard for multi-platform channel delivery, replacing expensive satellite and fibre-based content delivery.  We are delighted to announce Horse & Country TV as Amagi’s first Europe-based, international channel and look forward to a long and successful partnership as they continue their international roll-out.”



Post a Comment 

One response to “Horse & Country TV gallops ahead with Amagi”

  1. Himanshu Agarwal says:

    Congrats Team Amagi!