HomeShop18 appoints Vikrant Khanna as CMO

24 Jul,2013

By A Correspondent


Vikrant Khanna

HomeShop18, the ecommerce and homeshopping TV channel network of the Network18 group, has announced the appointment of Vikrant Khanna as Chief Marketing Officer for its TV, Web and Mobile business. In his new assignment with HomeShop18, Mr Khanna will lead a 360-degree role which includes marketing and communication, CRM, B2B Sales and Alliances.


Mr Khanna has a 19 years’ experience in marketing and business roles across FMCG, Telecom, IT and Paints. He has worked with brands like Airtel, Dabur India, General Mills and ICI Paints. At Airtel he was the VP Consumer Engagement and Digital, where he was involved with award winning campaigns such as the “Har Friend Zaroori” across integrated platforms and also India’s first Grand Prix – 2011 Formula 1 sponsorship.


On the appointment, Sundeep Malhotra, Founder and CEO, HomeShop18 said: “We are glad to have Vikrant head our marketing team. He brings years of rich experience in Business & Marketing roles across various industries. Vikrant will work towards building stronger consumer orientation across various touch points, shape a solid consumer franchise and take HomeShop18 brand to newer heights.”


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