Havas Media & Cognitive Match power data-driven creatives

10 Jul,2013

By A Correspondent


Havas Media Group and Cognitive Match have partnered to deliver true data driven creative optimization.  This enables Havas agencies to closely integrate their ad serving capabilities, data platform (Artemis) and Demand Side Platform (AffiPerf).  Advertiser clients of Havas, India included, can now benefit from a market leading closed-loop dynamic display advertising platform.


Cognitive Match leverages first and third party consumer data to deliver relevant display advertising creative to every individual in real-time.  Deep integration with DSP technology at Havas, and Havas internal advertiser data platform Artemis, means advertisers will benefit from maximum value from their data.  This solution leapfrogs the current firms in market that focus solely on personalized retargeting, such as Criteo, or customer relationship management marketing programs such as Marketo.  Campaigns for top advertisers have already begun running through the combined platform, showing gains in performance and insights for advertisers in the US and globally.


“The Cognitive Match platform provides us with a great flexibility and efficiency to adapt the message in real time to our clients’ customer,” said Sylvain Le Borgne, EVP Data Platform for Havas Media Group.


“Our teams at Cognitive Match and Havas are working together globally across web and mobile” said Alex Kelleher, Founder CEO of Cognitive Match.  “Our shared expertise in advertiser and dynamic creative campaign management, across Europe, Asia and The Americas, means that both global and local advertisers will immediately benefit from our new partnership”.


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