GroupM merges Dialogue Factory and Dialect

18 Jul,2013

By A Correspondent


GroupM has announced the merger of Dialogue Factory and Dialect to provide end-to-end experiential marketing solutions for their clients. From ideation to execution, the company now boasts of having successfully completed over 3500 projects. This also makes the new GroupM Dialogue Factory ‘the largest’ experiential marketing company in the country and also ‘one of the most celebrated’ with close to 100 metals (local + international), notes a communique. Dialect has been a Special Business Unit (SBU) for offering BTL and micro-marketing solutions to clients.


CVL Srinivas

“Dialogue Factory is yet another initiative of GroupM that is helping shape the market. We are seeing a lot of traction in the experiential marketing space. Dialogue Factory is our end to end offering that can provide strategic value to clients in this space. We have a strong creative and implementation team that will complement our existing activation strengths. In addition, Dialogue Factory will leverage all the expertise we have built up in GroupM be it Insights, Analytics and Measurement or Digital”, says CVL Srinivas, CEO GroupM South Asia.



Dalveer Singh

“We specialise in using new age networks and interactive technology platforms to create brand experiences which have the perfect blend and balance of both Digital & Physical eco system,”, says Dalveer Singh, Head-Experiential Marketing Asia Pacific who will head the new merged entity.


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