Gozoop acquires Red Digital, doubles India revenue

31 Jul,2013

By A Correspondent


Digital agency Gozoop, which recently expanded its global presence by setting up operations in Singapore, has today announced the acquisition of social media agency Red Digital. With this acquisition, clients and employees of Red Digital will be consolidated under the Gozoop brand.


The acquisition is in line with Gozoop’s strategy of increasing the revenue contribution from its Indian operations. Over the past few years, Red Digital has worked for several brands like Mumbai Indians, Dell, PepsiCo, BMW, Parker Pens, Adidas, PVR, Godrej, Berger Paints, Reliance Foundation, Educomp, Citibank, ICC and Discovery Channel.


Commenting on the acquisition, Ahmed Naqvi, Managing Director (India) and Co-Founder of Gozoop said, “Red Digital’s world-class brands and  top talent, together with Gozoop’s end-end digital service offerings and social products like Zozolo, will help move our collective clients and the industry forward. We expect further consolidation in our industry and look forward to acquiring digital agencies to fuel our growth in India as well as to enter international markets like USA, Australia & Qatar.”


Said Rohan Bhansali, CEO and Co-Founder of Gozoop, “This move is in line with our vision to be amongst the Top 2 digital agencies across all our markets.”


Meanwhile, Bhavit Sheth, Co-Founder of Red Digital will be actively involved during the transition period, to ensure a smooth process.


Commenting on the business acquisition, Bhavit Sheth said, “Our clients will now reap the benefits of getting serviced by a much larger agency with more specializations and our employees will now have the chance to further grow their career trajectory and explore many more fields in the digital domain.”


Harsh Jain, Co-Founder of Red Digital said, “Gozoop’s acquisition of Red Digital is a win-win for all parties involved. Red Digital’s clientele will now enjoy international standard best practices in operations, client servicing and processes, while continuing to work with the team they love.”


Following the deal, Gozoop will increase its presence to Delhi, Bangalore, Chennai and Kolkata in addition to its current presence in Mumbai, Dubai and Singapore.


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