Epic gears up for August launch, appoints iContract, Madison, MSLGroup & Jack in the Box

24 Jul,2013

By A Correspondent

 

Epic, the proposed Hindi entertainment channel that will offer content centered on Indian history, mythology and folklore, is gearing up for launch next month subject to regulatory approvals. And in order to do that, it has collaborated with specialized creative and communication agencies to initiate a comprehensive launch campaign.

 

IContract, a part of Contract Advertising and the WPP Group, has been appointed to manage the creative and brand building duties for the channel; while Madison Media has been assigned the media buying and planning mandate.

 

MSLGroup will be been handling the channel’s public relations, while Jack in the Box Worldwide, the content-for-brands arm of Bang Bang Films, has been selected to manage all digital communication for Epic.

 

The decision comes after a month-long process of agency pitches for each of the mandates. Commenting on these partnerships, Business Head Aparna Pandey  said “Epic is a differentiated channel that will present meaningful entertainment against an innovative backdrop. Therefore, we were searching for partners who would exemplify fresh and enlightening approach in ideas and thought process. There was so much of creativity in all the agencies we met; however our selected partners had something different to offer, which appealed to all of us at EPIC. We are confident that our brand will be portrayed exactly like we perceive it, with the help and support of our partner agencies”

 

Rana Barua

On the assignment, Rana Barua, COO, Contract India said: “I am excited that the management of Epic Television Networks has entrusted iContract with their trust and faith in launching the channel in the country. iContract is one of our key offerings which merges the world of Digital, Experiential and Mainline with powerful and effective media neutral ideas and am confident that the launch will be successful”.

 

Said Vanita Keswani, COO, Madison Media Sigma: “We are delighted to be helping India’s first digital channel with their launch strategy in the dynamic digitizing cable TV scenario and we are looking forward to a long and mutually beneficial relationship”.

 

Vanita Keswani

Speaking on the win, Prashanth Challapalli, Business Head, Jack in the Box said, ” India has a rich history and the possibilities of telling these stories in the digital medium is really exciting. Our mandate is to create awareness and more importantly relevance for the brand in the online space”.

 

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One response to “Epic gears up for August launch, appoints iContract, Madison, MSLGroup & Jack in the Box”

  1. Himanshu Agarwal says:

    I liked the logo of EpicTV. It visually brings out the key attributes of EpicTV such as Hindi (the sun rays), Indian, History and Mythology (all these three depicted by the arches which are drawn beautifully as a mix of Mughal and Hindu style of architecture). The Golden and Olive green colors connote grandeur and royalty. Given the genre of the channel, olive and golden colors also set an expectation of impeccable production values in the programming content.

    It will be good if the guys at MSL and Jack can start the story with the thought behind the logo. The above is my version of the story, but what are other people’s story after a look at the logo and what is the official story. Would like to read it all…

    Would also like to see a thread on the digital medium about the Epic moments in the history of India…with supporting visuals (not from the channel…but actual images…)

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