Discovery asks TAM to revert to weekly ratings

16 Jul,2013

By Chaitanya Rathod

 

In what is being termed a significant development and possibly a crack in the solidarity of the broadcasters on the television measurement issue, Discovery Networks is said to have communicated to the measurement agency asking for a revert to the weekly format. The network had written to TAM recently to switch to monthly reporting of data for three channels.

 

Though we could not reach the Discovery or TAM spokespersons for comment, the news has been confirmed to us by a reliable industry source.

 

As is known a slew of advertisers have sent 72-hour notices to broadcasters asking for their ads to pulled given the insistence that TAM publish measurement data for the channels only once a month.

 

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