Dentsu wins creative duties of Jayalakshmi Silks

02 Jul,2013

By A Correspondent


Dentsu Communications has won the creative mandate for leading Kochi-based textile retail brand.


Arijit Ray

On winning the account, Dentsu Communications CEO Arijit Ray said, “We are delighted to have Jayalakshmi Silks on board. It is a brand of great repute in Kerala. With Jos Alukkas and Jayalakshmi Silks in our kitty, Saji Jayakumar and team at Dentsu Communications Kochi have a great platform to build further.”


On assigning the creative duties to Dentsu, Govind Kamath, Managing Partner, Jalayalaksmi Silks said, “We were looking at a total revamp of our brand communications and wanted a creative agency that could understand and cater to our exact needs. We have a distinct position in the category and to help maintain this leadership stance we have roped in Dentsu Communications.”


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