Comedy Central ties-up with Cocoberry for Threesome

19 Jul,2013

By A Correspondent

 

Comedy Central has announced that it will be promoting its new show ‘Threesome’ through a partnership with leading frozen yogurt brand Cocoberry. With the purchase of every three Cocoberry cups, consumers get a free voucher that contains not one but three Cocoberry coupons in it. One of these coupons is for a free Cup while two coupons are for 50% discount on the bill value. The limited offer will be available across few select outlets of Cocoberry in Mumbai and Delhi starting July 18 till August 14, 2013

 

Commenting on this initiative, Ferzad Palia, Senior VP and GM – English Entertainment, Viacom 18 Media Pvt. Ltd: says, “At Comedy Central, we believe in innovation, whether it’s content or brand marketing. We thought Cocoberry is a good brand association for our new show ‘Threesome’ as both have the same objective – to spread smiles.”

 

Said Rahul Deans, CEO, Cocoberry: We are delighted to be associated with Comedy Central, as we see a good fit between their viewers and our customers.”

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos