Colors ki kahaani: Milestones in the journey so far

22 Jul,2013

  • Colors, launched on July 21, 2008

o Was the 11th Channel in the Hindi GEC Genre

o Star Plus was clear leader with 300+ GRPs, followed by Zee TV with 200+ GRPs

o Colors launched with 81 GRPs in 5-1/2 days of programming

o Crossed 100 GRPs in the Second Week

o Crossed 200 GRPs in the Ninth Week of launch

o Became #2 channel in the 10th week of launch

o Crossed 300 GRPs mark in 29th week of launch

o Colors broke the 10 years Leadership of Star Plus within 9th Months of its launch & became #1 channel

0 With the launch of Khatron Ke Khiladi 2, Colors garnered 325 GRPs, highest GRPs by any channel since launch of Colors

o With launch of new season of Bigg Boss with Amitabh Bachchan, Colors crossed another milestone by fetching 338 GRPs

o Launch of Bingo with Abhishek Bachchan, took Colors to 365 GRPs

o Colors was consistent #1 channel for consecutive 22 weeks with an average of 319 GRPs

 

  • Lost the leadership to Star Plus in March 2010
  • Was a consistent #2 channel since then till August 2011
  • Sony took the #2 position with launch of KBC, Colors slipped to #3 position
  • Colors slipped to #4 position in early 2012
  • Came back strongly in December 2012, to regain the #1 position

 

  • While the other entrants in the Hindi GEC space Imagine, 9X, Real have shut shop, Colors continues its move towards leadership
  • Where in 2008, only 2 channel were at 100+ GRPs (Star Plus & Zee), today there are 5 channels generating 100+ GRPs every week
  • Colors has stood strongly in the tough competitive space.
  • Today, Colors is the strong challenging #2 channel in the Hindi GE Space

 

Updated: July 18, 2013

Source: Colors research team

 

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