By A Correspondent

CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its public relations and social media agency in India following a closely contested pitch. The PR mandate for CFA Institute will be managed by Ketchum Sampark’s Mumbai Office.

Ketchum Sampark will manage both traditional PR and Social Media communication programmes in India for the CFA institute.

Confirming the appointment, Terry Lee, Director of Marketing and Communications, Asia Pacific, of CFA Institute said, “Ketchum Sampark’s expertise in the financial services sector and its creative ideas for a holistic communication approach for CFA Institute in India were the key differentiators in awarding the mandate..”

 

Ajay Sharma, Managing Partner, Ketchum Sampark, said on the mandate: “We will provide strategic counsel and work on outreach plans for CFA Institute with various stakeholders.”