Bloomberg TV gets set for third season of The Pitch

23 Jul,2013

By A Correspondent

 

Leadling English business news channel has announced the third season of its business reality show ‘The Pitch’.

 

Entries from potential entrepreneurs are being accepted from July 19 and will not be taken after August 4. Aspiring entrepreneurs with sound business ideas can send in their entries through www.btvin.com/thepitch. The winner of The Pitch stands to win upto Rs 5 crore as seed money to set up her/his business.

 

Sriram Kilambi

Talking of the show, Sriram Kilambi, President – Bloomberg TV India said, “As a premier business news channel, we believe that we need to deliver more than just stock and trade news. Through ‘The Pitch’ Bloomberg TV India continues to strengthen its commitment to make a difference to viewers’ lives.”

 

Following a nationwide call-for-entries, the jury comprising successful entrepreneurs like Mahesh Murthy, Alok Kejriwal and Vishal Gondal will identify the top 25 business plans and their creators, who could make it to the show. The jury will closely evaluate these aspirants not only on the brilliance of their business pitches, but also on their individual excellence and identify the final 10 aspirants who will appear on The Pitch.

 

Mahesh Murthy

Mahesh Murthy, Founding Partner of Seedfund and Jury Member at Pitch said “India has to come out of the work-for-others mentality. The one thing that will fulfill our potential as a nation is if we produce tens of thousands of new entrepreneurs.”

 

The final 10 contestants will face challenges thrown to them by some of India’s most prominent business leaders each week. In every episode, a business leader will assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs 5crore from the investors.

 

The first two hugely successful seasons of The Pitch created history with more than 3000 entries in each season and saw stalwarts like Rahul Bajaj, Naina Lal Kidwai, Y.C Deveshwar, Kishore Biyani, N Damodaran and Ronnie Screwvala amongst others, challenge the participants with business tasks.

 

The Pitch Season 3 is powered by Hyundai and will be supported by a 360 degree marketing campaign spread across Television, Outdoor, Print, OOH, Online, Mobile, Radio, Multiplex, Retail, Restaurants, Malls, etc.

 

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