Amagi takes MAA TV network Singapore

19 Jul,2013

By A Correspodent

 

Leading Telugu-language network, Maa Television, is now using Amagi’s localization platform for creating customized local feeds to Singapore for its ‘Maa TV’ and ‘Maa Movies’ channels. Maa TV has gone live with custom feeds on SingTel mio TV since April, 2013.

 

Broadcasters with common multi-country broadcast feeds can now adapt Amagi’s patent-pending localization platform to easily fine-tune programming played out in individual countries. Broadcasters can ‘opt out’ of specific programs or even specific spot advertising in a country and replace it with some other locally appropriate content for the country by utilizing Amagi’s revolutionary cloud-based localization platform.

 

“We are able to ‘reliably’ and ‘cost effectively’ comply with all regulatory aspects related to programming and advertising for Singapore on both channels. Amagi gave us an end-to-end solution which has seamlessly merged with our existing systems and workflows”, said J  Shekar, COO of Maa TV.

 

“Regionalization of content is a pressing need for broadcasters,” said Srividhya S, Co-founder and CTO. “Amagi’s platform can easily integrate with existing workflows and systems of a broadcaster and reliably address regionalization needs like local advertising, local programming to meet audience preferences, content masking for regulatory or copyright restrictions, etc. We are extremely pleased by the positive response to our exclusive platform from global broadcasters and are delighted to add Maa TV network as the latest customer”.

 

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