Aidem to handle Dangal TV adsales

03 Jul,2013

By A Correspondent


Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as an advertising partner for Dangal TV, the regional channel reaching out to the core Hindi-speaking belt.


Dangal TV is a 24-hour free-to-air entertainment channel offering a mix of movies and serials in Bhojpuri and Hindi. Dangal has established its availability across cable and leading DTH platforms including Dish TV, Videocon DTH, Airtel Digital TV and DD DTH.


“Regional channels accounted for approximately 27 percent of total television viewership in 2012, which is proportionate to the advertising market share they commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience. From our own experience with regional channels, we have come to realise that a staggering number of advertisers are seeing the benefits of developing localized communications strategies using sponsorships, promotions and integrated branded content around regional TV. It gives us immense pleasure to be associated with the market leader in the Bhojpuri genre and look forward to driving its vision.” said Vikas Khanchandani, Director, Aidem Ventures.


“We at Dangal have a thorough understanding of the Hindi-speaking belt. That, along with ourhuge investment in acquiring Bhojpuri and Hindi content serves as a strong endorsement of our vision to create a new standard in the Bhojpuri entertainment space. We look forward to a continued association with Team Aidem to help us achieve better yield for the channel over the long term” said Manish Singhal, Chairman & Managing Director, Dangal TV.


About Dangal TV


Dangal TV is a 24-hours free-to-air entertainment channel that delivers content suited to the entertainment needs of the Hindi Speaking belt in India. Committed to offer a comprehensive viewing experience and cater to diverse demands of its viewers, Dangal TV offers a strong mix of movies & serials in Bhojpuri as well as in Hindi.


About Aidem Ventures


Aidem is India’s leading independent Advertising Sales Company and also offers consulting and marketing services. Aidem has a team of over 100+ trained professionals located across all major media markets in India. Aidem enjoys deep and valuable connections with over 3000 advertisers across India.


Aidem is also the exclusive media representative for Mi Marathi, Live India, Sahara One, Sahara Filmy,, GETIT, Eros Now, KBS World, Al Jazeera English (AJE) and other Al Jazeera channels, Clubbing TV, DanceTrippin, RCK TV, Jukebox, Lakshyya Entertainment, Get Punjabi, Jaya TV Network and Sri Lanka Premier League.


Aidem, together with eBUS – a Group IMD Company, also offers a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters. This service is being used by almost all major broadcasting networks in India.


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