ABN Andhrajyothy mandates Aidem for ad sales

16 Jul,2013

By A Correspondent


ABN Andhrajyothy, a leading 24-hour Telugu news channel, has appointed Aidem Ventures as its ad sales partner.


The Aamoda Broadcasting Network-run Telugu channel ABN Andhrajyothy also publishes Telugu newspaper Andhrajyothy since a decade. The TV channel was launched on October 15, 2009.


Vemuri Radhakrishna
Alok Rakshit

“We have a very strong foothold in the local market and we feel that this is the right time to expand our ad sales operations pan-India. With Aidem’s expertise, established network and relationship with clients and agencies pan India, we are confident that it will strengthen our growth strategy of taking channel revenues to the next level,” said Vemuri Radhakrishna, Managing Director of ABN Andhrajyothy.


“‘Among the southern states, Andhra Pradesh has the largest number of dedicated news channels, apart from having the highest cable TV penetration. Being one of the leading news channels in the market, we feel privileged to be signing ABN Andhrajyothy’s all-India sales mandate,” said Alok Rakshit, Business Head, Regional Entertainment and News, Aidem Ventures.


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