92.7 Big FM goes retro in Mumbai too

01 Jul,2013

By A Correspondent


After achieving much success in Delhi with the retro re-positioning adopted late last year, 92.7 Big FM’s Mumbai station has also turned retro. With its new tag line ‘Hit the, Hit Rahenge’, the station promises music from the 1960s to the 1980s along with heritage songs from the ’50s.


The repositioning was effected on Sunday, June 23 and unveiled to the media last Friday (June 28). The announcement comes close on heels of its show ‘Suhaana Safar with Annu Kapoor’ launching with much fanfare.


Said Ashwin Padmanabhan, Business Head – 92.7 BIG FM, “The decision to turn retro is backed by extensive research and audience mapping. As has always been our endeavour, we innovate with our offerings to ensure highest levels of listener engagement providing a ‘Life Banao’ experience. Our new positioning allows listeners to live in the present, while celebrating the past and we are confident of an excellent response as we look forward to further engaging with listeners and marketers alike.”


According to a communique, the relaunch also promises a local flavour with Marathi-speaking RJs and play-out of Marathi music in the course of the week. The revamped content strategy will offer updates on stock and gold prices, city and sports news, traffic and weather status, music-related trivia, etc.



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One response to “92.7 Big FM goes retro in Mumbai too”

  1. Ravi says:

    So its difficult to differentiate it is BIG OR AIR GOLD 100.7 FM 🙂